Marketing and labeling are all the rage these days. When it comes to items that project a certain status, we are, in general, an uneducated and fast-purchasing society. It’s no wonder that companies spend so much money to get just the right packaging and labeling. For me, this most easily comes into play when choosing a wine. Looking for a Pinot around 2006-2007 from California’s central coast? You’ll still have dozens to choose from. And that’s where the packaging comes in.
It is similar with cigars. A lot of people don’t really know what they’re looking for so cigar manufacturers create colorful, exotic labels hoping to attract the untrained eye. People associate, to a certain degree, with the cigar they smoke. They feel like the label says something about them as a person. A label like Romeo y Julieta says I am a sophisticated and cultured buyer (probably why I’m not drawn to them for the label); while a Perdomo might draw someone looking for the romance and allure of fresh, island tobacco.
Which brings me to this poster I saw in a local tabaquaria of the Acid cigar. Acid are a line of cigars made by the Drew Estate in Nicaragua. I have to be honest… I am not particularly drawn to this label. Does anyone personally know a guy they like (are at least someone they don’t think is a complete prick) who would pose for this label? I didn’t think so. When I see this label I immediately think of Vanilla Ice and that terrible movie he did called “Cool As Ice”– and yes, I did have to Google this bit of Vanilla Ice trivia.
What a complete wiener. I can’t help but feel like smoking an Acid cigar will make me look like a complete tool who rides a crotch-rocket and smokes Acid cigars. I just can’t bring myself to try one.
Unless there’s someone out there, maybe the guys at Keepers of the Flame, Z-Man, or some other trusted source who can vouch for the quality of an Acid cigar, I will not be lumped in with the Vanilla Ice wanna-be’s or the guy who adds “cigar” to his list of other accessories he needs to feel and look cool.
Anyone? Anyone? (And Yes, I am ashamed to have a picture of Vanilla Ice on my blog).